Transitional Media Corporations Essay Example | Topics and Well Written Essays - 3750 words

Transitional Media Corporations - Essay Example New World Information and Communication Order (NWIO) activists at UNESCO and structural theorists revisit this argument over and over when naming the believed destructive impact that the existing global communication system has on world’s culture (Aris & Bughin 2009). The structural argument states that Western media function as a medium of Western culture, Western customs, and Western values. In conjunction with entertainment and news, Western media transmit to Third World countries depictions of a more affluent life and more adventurous ways of life (Herman & McChesney 1997). To the point that LDCs are reliant on the West for the broadcasting of their global news and entertainment, they supposedly become embedded in the cultural representation of the West. Images of Western culture are believed to generate economic, political, and social changes in world’s culture via the demonstration effect. Western media supposedly kindle aspirations on the part of the LDCs to imit ate the culture of Western countries (Thussu 1998). This is a culture rooted mostly on consumer-oriented and capitalist economies. As aspirations for a more westernised culture heighten, so do the desires for Western products and services. Consequently, this purportedly results in elevated importation of goods from Western countries and heightened reliance by Third World countries on their Northern trading partners (Chalaby 2009). As stated by Anthony Smith. The structural argument states that Western media function as a medium.