E-Business Essay Example | Topics and Well Written Essays - 250 words - 1

E-Business - Essay Example Second, the brick and mortar presence will serve as a show room to support the products and services online where customers can actually interact with the company’s personnel and hold, touch, and test the products that the company is selling. The brick and mortar stores can also be taken as an expansion. People who do not normally make their purchases or avail services online can also visit the store/office and buy or transact the traditional way. This is serving non-technology savy segment in the market. The sales made through the stores may not be its core business but it could signficantly supplement the online store. The interaction of the customer with the employees personnel could also serve as forstering goodwill among its customers to enhance its position in the market. The brick and mortar presence is very important especially if the company is offering pricey tangible products where customer’s need to see, test and have a feel of the actual product before buying